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Rice Challenge Takeover – Just Trading Scotland

JTS Takeover fairandfunky!


When  Just Trading Scotland (JTS) were asked to do a fairandfunky blog takeover we were more than happy to accept! We were delighted when they guest blogged for us so we’re glad we can return the favour.  Firstly, let us give you a bit of a background on JTS and what we do! JTS is a fair trade business that provides sustainable incomes and wellbeing for smallholder farmers and small producers in the developing world to help them work their way out of poverty and unlock their own potential. We import a variety of products, mainly from Africa and one of the most successful is our wonderful Kilombero Rice!


We supply Kilombero rice throughout the UK and one of the most popular ways is through our 90kg Rice Challenge. fairandfunky have joined over 700 groups by taking up the Challenge and their challenge is already underway!


So what is the 90kg Rice Challenge?

OLYMPUS DIGITAL CAMERAThe 90kg Rice Challenge is a challenge set out by JTS for anyone sell 90kg of Kilombero Rice. Why 90kg I hear you ask? 90kg of rice generates the amount of cash a Malawian farmer needs to send a child to high school for a year. In Malawi primary school is free, however secondary education is not so many children miss out on this opportunity. Only one in three Malawian children attend high school. Through the Challenge we can send children to school and end poverty through education!

For more information on the Challenge click here!


What do the farmers have to say?

Howard weighing rice

Howard Msukwa is a rice farmer in Malawi who benefits from the Challenge.

“…fair trading is the best way to go for small holder farmers to prosper….”

“I have children who have to go to school.  This gets me good money to send them to school.”


fairandfunky’s Challenge!

90We are excited to see what fairandfunky have in store for the 90kg Rice Challenge and looking forward to seeing what activities they come up with!


And please do join fairandfunky to change the world!



If you’d like to launch your own 90kg rice challenge please get in touch with the JTS Team!

0141 255 0901 | |


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