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Get Social This Fairtrade Fortnight! #SheDeserves

During Fairtrade Fortnight fairandfunky host Fairtrade Conferences for Schools; inspiring delegates with innovative workshops that ignite enthusiasm and interest in both pupils and teachers to maintain awareness and understanding of Fairtrade and how it can be taught within busy classrooms. The events wouldn’t be possible without support from local businesses who think global and act local to make a difference in their communities.


This Fairtrade Fortnight we welcome Conference Sponsors Social Progress to the blog to share how you can use social media to take little steps to change the world:


“Here at Social Progress we are a Fairtrade business. “How is a social media consultancy a Fairtrade business?” you might ask. Well, we believe that even supporting Fairtrade in the little things can make a big difference. We choose to buy Fairtrade tea, coffee and sugar for the office for our daily refreshments and of course meetings with clients.


By making the small decision to buy Fairtrade (which isn’t always more expensive than other tea, coffee and sugar suppliers) we’re helping the producers to get a fair price for their work. After all, you wouldn’t be happy if you worked hard and didn’t get paid would you? So why should the people who grow and produce most of the products we take for granted be treated any differently?
Social Progress is an active member of the Holme Valley Fairtrade group and we’re excited to be Conference Champions again for two of the three fairandfunky Fairtrade Conference for Schools! We’re passionate about helping to raise awareness about the Fairtrade standard and support the organisation.


If you’re also a keen Fairtrade advocate and want to help raise more awareness about Fairtrade, we’ve put together a few simple tips especially to spark your imagination to promote Fairtrade via Social Media:


  • Take photos of (and with) your favourite products. Include the Fairtrade mark wherever you can so people can see that it’s a Fairtrade product.


  • Interact with supermarkets online. Praise them for supplying Fairtrade products and challenge them if they haven’t (or worse, if they’ve replaced Fairtrade products with something different). 


  • Tell your friends and family about Fairtrade. If you have Fairtrade tea and coffee etc then tell people. A simple chat about why you choose Fairtrade may inspire them to make the same choice when they buy their next batch of refreshments.


  • Interact with the Fairtrade suppliers and producers. If you love a particular Fairtrade brand (eg. we LOVE Divine Chocolate) then follow, like and interact with their social media accounts. This helps them to raise awareness of their products and Fairtrade at the same time.


  • Use the Fairtrade Fortnight hashtag. Whether you’re tweeting, posting on Instagram or Facebook, use the hashtag #FairtradeFortnight to get in on the digital conversation. You never know, someone may ask you “what’s Fairtrade Fortnight”? That’ll open up a great conversation!


You might not think that a social media agency has much to do with Fairtrade but if you decide to choose Fairtrade whenever you can, you’re already making a difference.  Here’s to more children and teenagers learning about the importance of choosing Fairtrade and, in the words of fairandfunky themselves, “take small steps to change the world”.


Are you on social media? Do get connected and say hello to us (Social Progress) on Facebook, Twitter, LinkedIn, Pinterest & Instagram. We’d love to hear from you! #SoProHigh5!”

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